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Customer Segmentation

How BBI Can Help Organization in Building Customer Segmentations:
BBI Offers Best Practices and Business Analysis and Technical Experts to design and build Automated and robust customer segmentation based on Value and Behavior with the following objectives

  • Ensure seamless Value Segmentation Process linked to Loyalty and Retention Offers
  • Create Behavioral Segmentation to identify customer needs and potential for usage stimulation

Value Segmentation Implementation Methodology:

Value Segmentation Sample Adaptable Framework:

BBI apply a set of analytical and statistical procedures to identify the value segments based on revenue share that are set by the business and marketing community. These procedures will generate the average monthly spend thresholds that will be used to assign each customer/subscriber to the suitable segment. Such process is completely adaptable and customizable to the requirements and segmentation rules defined by the Telecom Operator.

Behavioral Segmentation Methodology:

The objective of Behavioural Segmentation is to develop a behaviourally driven country specific micro-segmentation to meet the following objectives:

  1. To develop a unique customer language for use by the business
  2. To enable proposition development and campaign targeting / selection
  3. To recognise enterprise customers under consumer tariffs and consumer customers under enterprise tariffs

The micro-segmentation encompasses the business, consumer PostPay and consumer PrePay customer bases.


The Behavioral segmentation technical foundation:


The build of Behavioral segmentation comprises an intensive data preparation phase, in which hundreds of data variables are collected at each customer/subscriber level.

Such variables include both operational behavioral data such as usage, billing, payments, inactivity, and loyalty program transactions in addition to profiling variables such as demographics, tariffs, value and churn indicators.

The collection of all variables is used for clustering the customer base and identification of behavioral segments that can be of great marketing value.


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Concrete Data Integration Solution
BSCS Data Migration Solutions (BSCS, ERP, SEIBEL, OTHERS)
Data Quality Management
Cutting Edge Operational and Corporate Dashboards
Customer Behavioral Analytics
Customer Segmentation
Churn Prediction
Next Best Activity
Social Network Analysis
Tariff Optimization

 

 
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End-to-End Enterprise Data Warehousing
Reporting & Data Integration
Data Migration & Data Quality
Dashboards, Advanced Analytics & Segmentation
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360 Data warehouse Assessment
Telecom Data Warehouse Solutions
360 BI and Reporting Assessment
Business Objects Latest Version Migration
BSCS Online Reporting
Applications Reporting Solutions
ODS and Online System Reporting
360 Data Integration Health Check
Concrete Data Integration Solution
Data Migration Solutions (BSCS, ERP, SEIBEL, OTHERS)
Data Quality Management
Cutting Edge Operational and Corporate Dashboards
Customer Behavioral Analytics
Customer Segmentation
Churn Prediction
Next Best Activity
Social Network Analysis
Tariff Optimization

 
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Data Integration Health Check & ETL Optimization
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